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Event Branding
Location
Atlanta, GA
Role
Event Brand Manager
Date
June 2024 - September 2024
Design & Strategy
Cohesive Visual Identity: Designed all signage to align with the 2024 conference theme, ensuring consistent colors, typography, and imagery that reinforced the event’s branding across every touchpoint.
Wayfinding & Flow: Strategically mapped out signage placement based on high-traffic areas, key decision points, and attendee flow, ensuring intuitive navigation from registration to breakout sessions and exhibitor areas.
User-Centered Design: Considered the diverse needs of attendees, including first-time visitors and repeat participants, by incorporating clear messaging, multilingual support, and accessible design elements for improved readability and inclusivity.
Promotional Integration: Integrated sponsor and event promotions into the signage in a way that was visible yet non-intrusive, maximizing brand visibility while maintaining a clean and functional design.
Impact
Improved Navigation: Reduced attendee confusion and enhanced event flow, resulting in a 25% decrease in wayfinding-related inquiries at information desks.
Enhanced User Experience: Increased attendee satisfaction, with post-event surveys highlighting the clarity and helpfulness of event signage.
Elevated Brand Experience: Created a visually immersive environment that not only guided attendees but also reinforced the SDS Conference brand, leaving a lasting impression.
Project Type
Directional, Informational, and Promotional Signage
I was tasked with ensuring and enhanced attendee experience through cohesive event branding and seamless navigation.
For the 2024 SDS Conference, I led the design, mapping, and coordination of all directional, informational, and promotional signage to ensure attendees could navigate the event with ease while experiencing the essence of the SDS 2024 Conference theme (Red Light Special). My approach blended brand aesthetics with a thoughtful focus on user experience (UX) and the customer journey.
This project underscores my ability to design physical environments that balance aesthetic appeal, functionality, and brand storytelling, ensuring a seamless and engaging experience for event attendees.