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Social Media Management
Location
Atlanta, GA
Role
Social Media Manager
Date
November 2024 - Present
Strategic Approach
Aesthetic Redesign:
Revamped the short-form blog carousel posts with a clean, modern aesthetic that reflected the farm’s vibrant and eco-conscious brand. I incorporated:
+Earthy, nature-inspired color palettes.
+Bold, readable fonts for key takeaways and quotes.
+High-quality images and graphics that showcased the beauty of urban farming.
Content Research & Development:
Conducted in-depth audience research to identify topics that resonate with followers, focusing on:
+Sustainable urban farming practices.
+Seasonal produce highlights and growing tips.
+Community impact stories and farm-to-table recipes.
Data-Driven Optimization:
Leveraged insights from platform analytics to refine posting schedules, identify high-performing content types, and optimize hashtags and captions for maximum reach and engagement.
Results
Follower Growth Rate: Increased the month-to-month growth rate by 33% in the first 30 days, bringing the EOM total to 77.7k followers.
Higher Engagement: Achieved a 22% increase in average post engagement, driven by the visually appealing, informative carousel posts.
Enhanced Brand Authority: Upheld Patchwork City Farms' position as a trusted voice in the urban farming community by delivering consistent, high-value content tailored to audience interests.
Project type
Social Media Strategy and Assets
For Patchwork City Farms, I developed and implemented a comprehensive social media strategy designed to strengthen the farm’s digital presence and engage a broader audience of urban farming enthusiasts, sustainability advocates, and local food lovers.
This project highlights my ability to combine aesthetic design, strategic content creation, and data-driven insights to grow and engage a brand’s online community organically.
NOTE: The attached carousel content was a top performing post during the 11/01/2024 - 11/30/2024 period.
