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Website Development
Location
Winnekta, IL
Role
Marketing Manager and UX Designer
Date
May 2022 - January 2023
Design Approach
Nature-Inspired Aesthetic: Developed a clean, visually immersive design incorporating earthy tones, organic shapes, and high-quality imagery from recent outdoor lifestyle shoots.
Minimalist Layout: Prioritized a clutter-free interface to spotlight the brand’s products and mission while encouraging exploration and engagement.
Brand Integration: Seamlessly wove in a.c.e. Nature’s core values and messaging, creating a cohesive experience from homepage to checkout.
Performance Optimization: Ensured the design enhancements did not compromise site speed or functionality, balancing beauty with efficiency.
Impact
Elevated the brand’s online presence with a fresh, modern design that resonated with a.c.e. Nature’s audience of nature enthusiasts and adventurers.
Increased average session duration by 18%, reflecting a more engaging user experience.
Strengthened brand identity, aligning the digital platform with a.c.e. Nature’s mission to inspire customers to admire, connect, and explore the outdoors.
Project type
Website
a.c.e. Nature sought to revamp their online presence to better reflect their brand ethos: "admire. connect. explore." Through comprehensive usability testing, I confirmed that the site’s navigation and information architecture were already user-friendly and intuitive. With these functional aspects in place, I shifted my focus to enhancing the visual design to align more closely with the brand’s nature-centric identity.
This project highlights my ability to create visually compelling digital experiences that balance form and function, driving both engagement and performance.